Marketing communications (Record no. 4760)
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000 -LEADER | |
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fixed length control field | 00465nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s1998 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0749426993 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | SMI-N8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | SMITH, P R |
245 ## - TITLE STATEMENT | |
Title | Marketing communications |
Remainder of title | An integrated approach |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 2 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | KOGAN PAGE |
Place of publication, distribution, etc. | LONDON |
Date of publication, distribution, etc. | 1998 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi,602 |
Other physical details | PAPER BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type | Date checked out |
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Dewey Decimal Classification | Ed 2 | General Books | SSCBS Library | SSCBS Library | 07/10/1998 | UNISCAN | £14.1 | 1019.00 | 1998-99 | BOOKS | 009 | 658.8 SMI-N8 | 6435 | 26/06/2024 | 13833.00 | 29/09/1998 | NONRECARING | Books | ||||||
Dewey Decimal Classification | Ed 4 | General Books | SSCBS Library | SSCBS Library | 22/03/2005 | SURENDRA BOOK SERVICE | 395.00 | 2004-05 | BOOKS | 636 | 2 | 658.8 SMI-P5 | 11584 | 26/06/2024 | 2252.00 | 21/03/2005 | MARKETING | Books | 28/08/2015 |