Marketing communications (Record no. 4298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s1995 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131509624 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FIL-N5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | FILL, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications |
| Remainder of title | Frameworks, theories and applications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | PRENTICE-HALL |
| Place of publication, distribution, etc. | NEW YORK |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 515 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 13/10/1997 | UNIVERSITY BOOK HOUSE | USD18.95 | 693.57 | 1997-98 | BOOKS | 237 | 4 | 658.8 FIL-N5 | 5808 | 26/06/2024 | 10/11/2015 | 12685.00 | 07/10/1997 | NONRECARING | Books |