Direct marketing rules of thumb (Record no. 3559)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00612nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s1995 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 007113297X |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84 |
Item number | BOD-N5 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | BODIAN, Nat G |
245 ## - TITLE STATEMENT | |
Title | Direct marketing rules of thumb |
Remainder of title | 1000 practical and profitable ideas to help you improve response, save money, and increase efficienc |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | MCGRAW-HILL |
Place of publication, distribution, etc. | NEW YORK |
Date of publication, distribution, etc. | 1995 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xl,404 |
Other physical details | PAPER BINDING |
490 ## - SERIES STATEMENT | |
Series statement | Marketing and advertising series |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | CHANNELS OF DISTRIBUTION |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING - CHANNELS OF DISTRIBUTION |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 15/02/1996 | M S MARK NET | USD15.95 | 588.55 | 1995-96 | BOOKS | MSM/14 | 658.84 BOD-N5 | 4781 | 26/06/2024 | 2239.00 | 09/02/1996 | NONRECARING | Books |