Brand positioning (Record no. 2478)
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000 -LEADER | |
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fixed length control field | 00441nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s1990 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | SEN-N0 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | SENGUPTA, Subroto |
245 ## - TITLE STATEMENT | |
Title | Brand positioning |
Remainder of title | Strategies for competitive advantage |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | TATA MCGRAW-HILL |
Place of publication, distribution, etc. | DELHI |
Date of publication, distribution, etc. | 1990 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 299 |
Other physical details | |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | BRANDS AND TRADEMARKS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING - BRANDS & TRADEMARKS |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Indian price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | Koha item type | Source of acquisition | Financial Year | CATCODE for Bill | Bill number | HDNAME for Bill |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 11/09/1990 | 150.00 | 658.827 SEN-N0 | 2843 | 26/06/2024 | 0.00 | Books | |||||||||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 15/11/1990 | 150.00 | 658.827 SEN-N0 | 2915 | 26/06/2024 | 0.00 | Books | |||||||||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 18/01/1991 | 150.00 | 658.827 SEN-N0 | 3022 | 26/06/2024 | 0.00 | Books | |||||||||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 18/01/1991 | 150.00 | 658.827 SEN-N0 | 3023 | 26/06/2024 | 0.00 | Books | |||||||||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 31/07/1997 | 150.00 | 658.827 SEN-N0 | 5525 | 26/06/2024 | 135.00 | 17/07/1997 | Books | SURENDRA BOOK SERVICE | 1997-98 | BOOKS | 159 | NONRECARING |