Modern marketing communications (Record no. 2339)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s1990 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0216926947 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JEF-N0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JEFKINS, Frank |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing communications |
| Remainder of title | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | BLACKIE |
| Place of publication, distribution, etc. | GLASGOW |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi,240 |
| Other physical details | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Foreign price | Indian price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 27/02/1990 | £19.95 | 588.50 | 1 | 658.8 JEF-N0 | 2053 | 26/06/2024 | 11/09/2017 | 0.00 | Books |