Advertising, promotion and other aspects of integrated marketing communications (Record no. 17607)
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000 -LEADER | |
---|---|
fixed length control field | 00429nam a22001577a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-93-5573-458-7 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | AND-R3 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Andrews, J. Craig |
245 ## - TITLE STATEMENT | |
Title | Advertising, promotion and other aspects of integrated marketing communications |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 10 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | India |
Name of publisher, distributor, etc | Cengage |
Date of publication, distribution, etc | 2023 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 635 |
Other physical details | Paper Binding |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
100 ## - MAIN ENTRY--PERSONAL NAME | |
-- | 2837 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
-- | 2838 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Discounted Amount | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Text Book | SSCBS Library | SSCBS Library | General Stacks | 02/03/2024 | DSR Publishers & Distributors | 999.00 | 2023-24 | BOOKS | 70 | 659.1 AND-R3 | 25100 | 26/06/2024 | 799.20 | 19182.00 | 29/02/2024 | MARKETING | Books | |||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 02/03/2024 | DSR Publishers & Distributors | 999.00 | 2023-24 | BOOKS | 70 | 659.1 AND-R3 | 25101 | 26/06/2024 | 799.20 | 19182.00 | 29/02/2024 | MARKETING | Books | |||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 02/03/2024 | DSR Publishers & Distributors | 999.00 | 2023-24 | BOOKS | 70 | 659.1 AND-R3 | 25102 | 26/06/2024 | 799.20 | 19182.00 | 29/02/2024 | MARKETING | Books |