Marketing management (Record no. 17367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00396nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-1683-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-P9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | :A south asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Place of publication, distribution, etc | Delhi |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 734 |
| Other physical details | Paper Binding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 1273 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 1274 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 27/04/2023 | Gift | 0.00 | 2023-24 | BOOKS | 658.8 KOT-P9 | 24615 | 26/06/2024 | 27/04/2023 | MARKETING | Books | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 27/04/2023 | Gift | 0.00 | 2023-24 | BOOKS | 658.8 KOT-P9 | 24616 | 26/06/2024 | 27/04/2023 | MARKETING | Books | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 27/04/2023 | Gift | 0.00 | 2023-24 | BOOKS | 658.8 KOT-P9 | 24617 | 26/06/2024 | 27/04/2023 | MARKETING | Books |