Advertising and promotion (Record no. 12991)
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000 -LEADER | |
---|---|
fixed length control field | 00459nam a22001577a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-1-25-902685-0 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | BEL-Q5 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, George E. |
245 ## - TITLE STATEMENT | |
Title | Advertising and promotion |
Remainder of title | : An integrated markeing communications perspective |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 9 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | McGrah Hill Education Pvt. Ltd. |
Date of publication, distribution, etc | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1016 |
Other physical details | Paper Binding |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Belch, Michael A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
100 ## - MAIN ENTRY--PERSONAL NAME | |
-- | 1175 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
-- | 1176 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
-- | 16 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type | Total Renewals | Date last borrowed |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Text Book | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 659.1 BEL-Q5 | 19420 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | |||||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 8 | 659.1 BEL-Q5 | 19421 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 2 | 19/05/2023 | ||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 4 | 659.1 BEL-Q5 | 19422 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 1 | 16/03/2023 | ||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 5 | 659.1 BEL-Q5 | 19423 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 19/02/2020 | |||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 7 | 659.1 BEL-Q5 | 19424 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 2 | 02/05/2023 | ||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 4 | 659.1 BEL-Q5 | 19425 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 2 | 25/03/2022 | ||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 2 | 659.1 BEL-Q5 | 19426 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 07/03/2022 | |||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 4 | 659.1 BEL-Q5 | 19427 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 19/05/2023 | |||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 3 | 659.1 BEL-Q5 | 19428 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 06/05/2019 | |||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 5 | 659.1 BEL-Q5 | 19429 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 03/05/2019 | |||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 6 | 659.1 BEL-Q5 | 19430 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 22/04/2019 | |||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 7 | 659.1 BEL-Q5 | 19431 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 19/05/2023 | |||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 4 | 659.1 BEL-Q5 | 19432 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 2 | 16/03/2023 | ||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 3 | 659.1 BEL-Q5 | 19433 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 1 | 27/04/2023 | ||||
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 1 | 659.1 BEL-Q5 | 19434 | 26/06/2024 | 8096.00 | 18/11/2015 | MARKETING | Books | 23/11/2015 |