Brand credibility and purchase intention among users of shopping and convenience goods (Record no. 12635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01104npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ALEX N, JOJI |
| 245 ## - TITLE STATEMENT | |
| Title | Brand credibility and purchase intention among users of shopping and convenience goods |
| Remainder of title | The moderating role of brand involvement |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 17-24 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the present study, we explore the moderating role of brand involvement, which is a potential factor influencing the relation between brand credibility and brand purchase intention. The study is intended for two categories of products, that is convenience products and shopping products. The product being shopping in nature, the brand credibility (BC) and purchase intention (PI) scores are relatively higher and significant for two categories of brand involvement (BI), depicting the complexity and importance shown by consumers whileshopping for high ticket shopping goods. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | THOMAS, JITHIN |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15468 |
| Note | M |
| Host Itemnumber | 32650 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.