Business model and competitive strategy of IKEA in India (Record no. 12527)

MARC details
000 -LEADER
fixed length control field 00847npc a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2014 xx 000 0 und d
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 658
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PURKAYASTHA, DEBAPRATIM
245 ## - TITLE STATEMENT
Title Business model and competitive strategy of IKEA in India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 7-25
520 ## - SUMMARY, ETC.
Summary, etc. The Netherlands based Swedish company IKEA, was the largest furniture retailer in the world with its presence in 44 countries around the globe- in countries like the US, the UK, Russia, the Euro region, Japan, China, Australia etc. However, it didnot enter the Indian market till 2013, through the company had its presence in the country since the 1980s as a sourcing destination for its global store.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term CASE- MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SAMAD, SYED ABDUL
773 ## - HOST ITEM ENTRY
Other item identifier P15392
Note M
Host Itemnumber 33414
Host Biblionumber 11216
Title Case Folio
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

No items available.


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