Determinants of custoemr loyalty (Record no. 12521)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00991npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RATHOD, CHIRAG B |
| 245 ## - TITLE STATEMENT | |
| Title | Determinants of custoemr loyalty |
| Remainder of title | A study in the context of private label apparel stores in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 47-60 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The highly competitive environement in India, with the advantage of organized retail groeth, has produced the need for loyal consumers for each store. In order to be competitive, retailers must identify the determinants of consumer loyalty and theperceived importance of such determinants to the consumer.The organized retail chains are involved in qualitative store brand promotion in all categories of products through their multi chain outlets and innovative format strategies. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BHATT, NISHITHKUMAR H |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15386 |
| Note | M |
| Host Itemnumber | 33683 |
| Host Biblionumber | 11236 |
| Title | IUP: JOURNAL OF BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.