An analytical study of spillover effect of different branding elements on customer based brand equit (Record no. 12520)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00924npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHOUDHURY, SMRITISHIKHA |
| 245 #3 - TITLE STATEMENT | |
| Title | An analytical study of spillover effect of different branding elements on customer based brand equit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 30-46 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of this study is to identify spillover relationship of different branding elements on Customer Based Brand Equity (CBBE). The study proposes an analytical approach for measuring CBBE. The approach takes into account five different branding elements-brand uniqueness, brand imagery, brand performance, brand loyalty and brand resonance- and evaluates the spillover effect of the branding elements. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KAKATI, RINALINI |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15386 |
| Note | M |
| Host Itemnumber | 33683 |
| Host Biblionumber | 11236 |
| Title | IUP: JOURNAL OF BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.