Cross cultural model of customer based brand equity for a tourism destination (Record no. 12519)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00960npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RUZZIER, MAJA KONECNIK |
| 245 ## - TITLE STATEMENT | |
| Title | Cross cultural model of customer based brand equity for a tourism destination |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7-29 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of the paper is to present a cross cultural model of the customer based brand equity for a tourism destination, encompassing four proposed dimensions-awareness, image, quality and loyalty. Previous research findings on the concept of measurement invariance are employed in the empirical investigation of the proposed model, which is tested on two competitive European tourism destinations from the perspective of two culturally heterogeneous tourist group. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ANTONCIC, BOSTJAN |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15386 |
| Note | M |
| Host Itemnumber | 33683 |
| Host Biblionumber | 11236 |
| Title | IUP: JOURNAL OF BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.