Rural consumer behavior and strategic marketing innovations (Record no. 12455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01029npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BHATTACHARYA, SAURABH |
| 245 ## - TITLE STATEMENT | |
| Title | Rural consumer behavior and strategic marketing innovations |
| Remainder of title | An exploratory study in Eastern India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 15-25 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Rural India, of late, has received much desired attention from the marketers given the fact that the urban markets have either become saturated or sales have leveled off. Further more, given the fact that more than 60% of the Indian Population lives in rural areas, it became worthwhile to investigate rural consumer behavior. The study also explores whether innovative marketing activities of firms targeted towards the rural consumers are meeting the criterion of affordability, accessibility, availability and awareness. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CONSUMER BEHAVIOR |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ROY, SUBHADIP |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15302 |
| Note | M |
| Host Itemnumber | 32647 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.