How images of other consumers influence subsequent taste perceptions (Record no. 12374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00968npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | POOR, MORGAN |
| 245 ## - TITLE STATEMENT | |
| Title | How images of other consumers influence subsequent taste perceptions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 124-139 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Images of food are seemingly everywhere, and yet the influence that such images have on important consumer outcomes is not well understood. The authors propose that the effect that image exposure has on taste perceptions largely depends on the interaction between the type of food and whether the image shows the food alone or the food being consumed by a person. specifically, the authors show that exposure to consummatory images of unhealthy (vs healthy) food increases taste perceptions relative to food images. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DUCHACHEK, ADAM |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15196 |
| Note | M |
| Host Itemnumber | 27735 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.