Low prices are just the beginning (Record no. 12367)
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000 -LEADER | |
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fixed length control field | 00932npc a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2013 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 658.87 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | HAMILTON, RYAN |
245 ## - TITLE STATEMENT | |
Title | Low prices are just the beginning |
Remainder of title | Price image in retail management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1-20 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Recent managerial evidence and academic research has suggested that consumer decisions are influenced not only by the prices of individual items but also by a retailer's price image, which reflects a consumer's impression of the overall price level of a retailer. Despite the increasing importance of price image in marketing theory and practice, existing research has not provided a clear picture of how price images are formed and how the imfluence consumer behavior. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | RETAIL MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | CHERNEV, ALEXANDER |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P15196 |
Note | M |
Host Itemnumber | 27735 |
Host Biblionumber | 11181 |
Title | JOURNAL OF MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.