Reexamining the market share (Record no. 12235)
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000 -LEADER | |
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fixed length control field | 00993npc a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2013 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 658.812 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | REGO, LOPO L |
245 ## - TITLE STATEMENT | |
Title | Reexamining the market share |
Remainder of title | Customer satisfaction relationship |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1-20 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Market share and customer satisfaction are often used to assess marketing performance. Despite the widespread assumption of a positive relationship between these two variables, the limited extant empirical literature on the subject indicates either a negative or a nonsignificant relationship. The authors reexamine this relationship over a lnger time period than has previously been possible in a representative sample of US consumer markets and find a consistenly significant negative marketshare- customer satisfaction relationship. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | CONSUMER SATISFATION |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | MORGAN, NEIL A |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P15079 |
Note | M |
Host Itemnumber | 27734 |
Host Biblionumber | 11181 |
Title | JOURNAL OF MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.