A balanced approach towards market orientation (Record no. 12232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01041npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KAUR, GURJEET |
| 245 #2 - TITLE STATEMENT | |
| Title | A balanced approach towards market orientation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 51-66 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study examines the degree of market orientation in Indian banking from a management perspective. It also develops a scale for assessing market orientation in the selected public sector banks, viz SBI, PNB and a private sector bank viz The Jammu and Kashmir Bank Pvt Ltd. (JKB). The results reveal a significant impact of internal market orientation on the overall market orientation and a positive relaltionship between internal customers and external customers satisfaction and business performance and esternal customers' satisfaction and business performance and external customers satisfaction and business performance. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SHARMA, R D |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15095 |
| Note | M |
| Host Itemnumber | 30731 |
| Host Biblionumber | 11191 |
| Title | VIKALPA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.