It's time to go green with pride (Record no. 12154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00965npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PILLAI, RAJI PARAMESHWARAN |
| 245 ## - TITLE STATEMENT | |
| Title | It's time to go green with pride |
| Remainder of title | A conceptual study of green marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 30-34 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of the paper is to discuss the subject of 'concern for the environment' in depth and to discuss how easch one of us can contribute towards conservation of ecology. The paper aims to find out how the concern can be brought to the noticeof the people who can bring in the much needed change, to look into the hurdles in way of effective implimentation of the 'going green' cmpaign, to highlight the responsibility of change makers like the marketers, the consumers and the corporatebodies towards ' going green'. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15030 |
| Note | M |
| Host Itemnumber | 32639 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.