Ethnographic stories for market learning (Record no. 12113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00848npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CAYLA, JULIEN |
| 245 ## - TITLE STATEMENT | |
| Title | Ethnographic stories for market learning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1-16 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Although ethnography has become a popular research approach in many organizations, major gaps exist in the field's understanding of the way it operates in the corporate world, particularly in how ethnography facilitates market learning. drawing from extensive fieldwork in the world of commercial ethnography, the authors describe how ethnographic stories give executives a unique means of understanding market realities. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKET RESEARCH |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ARNOULD, ERIC |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15033 |
| Note | M |
| Host Itemnumber | 27733 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.