Portfolio dynamics and alliance termination (Record no. 11989)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00922npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CIU, ANNA S |
| 245 ## - TITLE STATEMENT | |
| Title | Portfolio dynamics and alliance termination |
| Remainder of title | The contingent role of resource dissimilarity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 15-32 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article takes a portfolio approach to examine how an alliance's propensity of termination is influenced by its resource relationships with other alliances of the firm. Wherea previous research has suggested that similar partner resources in aportfolio create redundancy and that dissimilar resources are beneficial, this study argues that redundancy may be necessary to ensure stable access to resources and that synergies from dissimilar resources may be difficult to realize. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14948 |
| Note | M |
| Host Itemnumber | 27732 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.