Women's role in buying behavior for durables (Record no. 11680)
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000 -LEADER | |
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fixed length control field | 00905npc a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2013 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 658.8342 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | RANI, MALIKA |
245 ## - TITLE STATEMENT | |
Title | Women's role in buying behavior for durables |
Remainder of title | A study of Malwa region in Punjab |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 42-53 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | This paper analyzed the role of women in buying behavior for durables. As far as the present scenario is concerned, the employment participation of women to 31% in 2005 from 26% in 2000, the first rise seen in the decade. The all India census recorded that female headed households rose to 12% in 2001 from the roughly 9% a decade ago. The average age of marriage is still young, at just less than 20 years from 17.1 years in 1971. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | CONSUMER BEHAVIOR |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | MARKETING |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P14759 |
Note | M |
Host Itemnumber | 32635 |
Host Biblionumber | 11203 |
Title | INDIAN JOURNAL OF MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.