A study on online discount couponing industry in India (Record no. 11626)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00965npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHOME, SAMIK |
| 245 #2 - TITLE STATEMENT | |
| Title | A study on online discount couponing industry in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 4-10 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | There has been a lot of buzz and activity in and around the discount couponing industry in India for the last couple of years. Though couponing has already taken the form of a revolution in the developed world, the developing nations in the likesof India are yet to catch up with the delopment. In this connection, the paper is an attmpt to study the Indian discount couponing industry in terms of its modus operandi, competitive structure as per porter's framework, business potential and growth. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | E-COMMERCE |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ROY, AINDRILA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14684 |
| Note | M |
| Host Itemnumber | 32632 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.