Deciphering assorted findings on marketer transgression linked to service recovery paradox (Record no. 11547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01034npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BANERJEE, PADMAKALI |
| 245 ## - TITLE STATEMENT | |
| Title | Deciphering assorted findings on marketer transgression linked to service recovery paradox |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 22-29 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It has been of great importnace both to academicians and practitioners to home in on the factors that constitute service failure. Though the need of the hour for the service providers is to provide efficient and defect free services, it is almostdiabolical that customers need to be nudged to complain. service recovery paradox (SRP) refers to a seemingly illogical situation where- following a failure/ recovery process-higher levels of customer satisfaction are achieved than in the case of customers who not experienced any service failure. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BANERJEE, PRABUDDHA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14610 |
| Note | M |
| Host Itemnumber | 32629 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.