Battle of private and national brands (Record no. 11501)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01041npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.401 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHETTY, A SHIVAKANTH |
| 245 ## - TITLE STATEMENT | |
| Title | Battle of private and national brands |
| Remainder of title | Strategies to win a losing battle against the private brands in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 32-45 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Private brands which were once treated as inferior, substandard and poor man's products are now proving to be the new game changers in the vibrant Indian retail sector, threatening to pose an existential threat to the various national brands. By adopting value pricing, better quality through upscaling, high safety standards, customized packaging, differentiation and leveraging the brand equity of the retailers, they have significantly grown over the last decade across the world in general and particularly in India. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BUSINESS STRATEGY |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MANOHARAN, S |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14575 |
| Note | M |
| Host Itemnumber | 33521 |
| Host Biblionumber | 11220 |
| Title | ICFAI: JOURNAL OF BUSINESS STRATEGY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.