Theory building on private label brands (Record no. 11444)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00852npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MANIKANDAN, M K M |
| 245 ## - TITLE STATEMENT | |
| Title | Theory building on private label brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 64-77 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Retail stores get higher margin from private label brands. Many organized retail stores in India have private label brnaded products on their shelves along with the established national brands. But not all the product categories are patronized ina similar way by the consumers. The purchase of private label brands varies with the categories of products. Sometimes the mean quality of the product ctegory affects the sales of private label brands. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14549 |
| Note | M |
| Host Itemnumber | 33679 |
| Host Biblionumber | 11236 |
| Title | IUP: JOURNAL OF BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.