Brand concepts as representations of human values (Record no. 11371)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00961npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | TORELLI, CARLOS J |
| 245 ## - TITLE STATEMENT | |
| Title | Brand concepts as representations of human values |
| Remainder of title | Do cultural congruity and compatibility between values matter? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 92-108 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Global brands are faced with the challenge of conveying concepts that not only are consistent across borders but also resonate with consumers of different cultures. Building on prior research indicating thet abstract brabd concepts induce more favorable consumers responses than functional attributes, the author introduce a generalizable and robust structure of abstract brand concepts as representations of human values. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND CONCEPTS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | HUMAN VALUES |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | OZSOMER, AYSEGUL |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14466 |
| Note | M |
| Host Itemnumber | 27727 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.