Consumer participation in coproduction (Record no. 11282)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00989npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.812 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | TROYE, SIGURD VILLADS |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer participation in coproduction |
| Remainder of title | I made it myself effects on consumers' sensory perceptions and evaluations of outcome |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 33-46 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumers engage in self production when they play and active role in the creation of end products, such as preparing a meal or assembling a piece of furniture. In three experimental studis of self production involving a branded input product, thuthors shows that consumers' active engagement in the value creation process positively biases their evaluations of an outcome and an input product occurs despite increased self attribution due to self production. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | PRODUCT EVALUATION |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SUPPHELLEN, MAGNE |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14246 |
| Note | M |
| Host Itemnumber | 27725 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.