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Essentials of marketing research

AAKER, David A

Essentials of marketing research - Ed 2 - NEW YORK JOHN WILEY 2005 - xix, 553 PAPER BINDING

ISBN: 9812531823

Subjects--Topical Terms:
MARKET RESEARCH AND ANALYSIS
MARKETING - RESEARCH & ANALYSIS

Dewey Class. No.: 658.83 / AAK-P5

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