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Value based marketing for bottom line success

DEBONIS, J Nicholas

Value based marketing for bottom line success 5 steps to creating customer value - DELHI TATA MCGRAW-HILL 2003 - xix, 245 HARD BINDING

ISBN: 0070598371

Subjects--Topical Terms:
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / DEB-P3

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