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New strategic brand management

KAPFERER, Jean-Noel

New strategic brand management Creating and sustaining brand equity long term - LONDON KOGAN PAGE 2004 - xiv, 497 PAPER BINDING

ISBN: 8175542918

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / KAP-N2;P4

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