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Global brand strategy

VAN GELDER, Sicco

Global brand strategy Unlocking brand potential across countries, cultures and markets - LONDON KOGAN PAGE 2004 - ix, 260 PAPER BINDING

ISBN: 0749442131

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / VAN-P4

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