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Consumer behavior and managerial decision making

KARDES, Frank R

Consumer behavior and managerial decision making - Ed 2 - DELHI PRENTICE-HALL OF INDIA 2002 - xviii, 457 PAPER BINDING

ISBN: 8120322215

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MARKETING - CONSUMER BEHAVIOR

Dewey Class. No.: 658.8342 / KAR-P2

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