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IMC : Using advertising and promotion to build brands

DUNCAN, Tom

IMC : Using advertising and promotion to build brands - NEW YORK MCGRAW-HILL 2002 - xxxii, 783 PAPER BINDING

ISBN: 0071123822

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / DUN-P2

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