From brand vision to brand evaluation
DE CHERNATONY, Leslie
From brand vision to brand evaluation Strategically building and sustaining brands - LONDON BUTTERWORTHS 2001 - viii, 293 PAPER BINDING
0750646144
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS
658.827 / DEC-P1
From brand vision to brand evaluation Strategically building and sustaining brands - LONDON BUTTERWORTHS 2001 - viii, 293 PAPER BINDING
0750646144
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS
658.827 / DEC-P1