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Behind powerful brands from strategy to campaign

JONES, John Philip

Behind powerful brands from strategy to campaign - DELHI TATA MCGRAW-HILL 2000 - xii, 322 HARD BINDING

ISBN: 0074636642

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / JON-P0

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