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Advertising promotion

SHIMP, Terence A

Advertising promotion Supplement aspects of integrated marketing communications - Ed 5 - NEW YORK DRYDEN PRESS 2000 - xxix, 674 HARD BINDING

ISBN: 0030211131

Subjects--Topical Terms:
ADVERTISING
ADVERTISING

Dewey Class. No.: 659.1 / SHI-P0

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