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What were they thinking

MCMATH, Robert M

What were they thinking Marketing lessons I've learned from over 80,000 new product inonovations and idiocies - NEW YORK RANDOM HOUSE 1998 - xvi,240 HARD BINDING

ISBN: 0812929500

Subjects--Topical Terms:
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / MCM-N8

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