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Improving your measurement of customer satisfaction

VAVRA, Terry G

Improving your measurement of customer satisfaction A guide to creating, conducting, analyzing and reporting customer satisfaction measurement programs - ALLAHABAD A H WHEELER 1997 - xx,490 HARD BINDING

ISBN: 8175441305

Subjects--Topical Terms:
CONSUMER SATISFACTION
MARKETING - CONSUMER SATISFACTION

Dewey Class. No.: 658.812 / VAV-N7

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