Strategic brand management
Keller, Kevin Lane
Strategic brand management : Building, measuring and managing brand equity - Ed 4 - Delhi Pearson 2015 - 586 Paper Binding
978-93-325-4220-4
658.827 / KEL-Q5
Strategic brand management : Building, measuring and managing brand equity - Ed 4 - Delhi Pearson 2015 - 586 Paper Binding
978-93-325-4220-4
658.827 / KEL-Q5