Consumer preferences and influencing factors for purchase places of organic fodd products

NANDI, RAVI

Consumer preferences and influencing factors for purchase places of organic fodd products - 2014 - 5-17

The market for organic products in India is in its infancy and knowledge about organic consumers in the country is definitely under researched. The objective of this paper is to gain knowledge about consumers' preferences regarding the purchase places of organic products in Bangalore, the capital of Karnataka state, India.

MARKETING

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