Business model for Indian retail sector
MISHRA, ASHIS
Business model for Indian retail sector The cafe coffee day case - 2014 - 160-170
Given the distinctiveness of the Indian retail sector,a dn the lack of reliable data on the sector, developing an appropriate business model for the Indian retail secotr is a challenge, in this exploratory study of the cafe coffee day (CCD) chainof cafes, we use corporate presentations of the organisation and interview its chairman, Mr. V. G. Siddhartha, to develop a business model along the parameters of customer value proposition, profit formula,key processes and key resources to develop a retail model for coffee day company.
MANAGEMENT
658
Business model for Indian retail sector The cafe coffee day case - 2014 - 160-170
Given the distinctiveness of the Indian retail sector,a dn the lack of reliable data on the sector, developing an appropriate business model for the Indian retail secotr is a challenge, in this exploratory study of the cafe coffee day (CCD) chainof cafes, we use corporate presentations of the organisation and interview its chairman, Mr. V. G. Siddhartha, to develop a business model along the parameters of customer value proposition, profit formula,key processes and key resources to develop a retail model for coffee day company.
MANAGEMENT
658