When marketing is strategy
DAWAR, NIRAJ
When marketing is strategy - 2013 - 89-96
Why you must shift your strategy downstream, from products to customers. High faliure rates for new products suggest that companies are continuing to invest heavily in product innovation but are unable to move customers' purchase criteria.
MARKETING
658.8
When marketing is strategy - 2013 - 89-96
Why you must shift your strategy downstream, from products to customers. High faliure rates for new products suggest that companies are continuing to invest heavily in product innovation but are unable to move customers' purchase criteria.
MARKETING
658.8