Enterprise risk management in the Fast Moving Consumer Goods (FMCG) sector in India

BHATTACHARYYA, KABERI

Enterprise risk management in the Fast Moving Consumer Goods (FMCG) sector in India - 2013 - 1150-1153

Like the other secotrs, the FMCG sector is also subject to various business risks: intensity of competion, unpredictibility of monsoons, rapidly shifting consumer tastes and preferences as well as the volati;ity in commodity prices.

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