Role of music on perceivd price in retail stores
SRIVASTAVA, R K
Role of music on perceivd price in retail stores - 2013 - 14-23
The purpose of this paper is to examine the influence of music on consumption experience and to explore the relationship between the variables like perceived price, quality, consumer response, consumer experience and ambience in the context of retailing. The present study is retail field study on atmospherics to investigate the relationship of consumer perceptions of music in retail stores with consumers' responses towards purchase of products.
MARKETING RETAIL MARKETING
658.8
Role of music on perceivd price in retail stores - 2013 - 14-23
The purpose of this paper is to examine the influence of music on consumption experience and to explore the relationship between the variables like perceived price, quality, consumer response, consumer experience and ambience in the context of retailing. The present study is retail field study on atmospherics to investigate the relationship of consumer perceptions of music in retail stores with consumers' responses towards purchase of products.
MARKETING RETAIL MARKETING
658.8