Rebrnding @ Airtel
DUBEY, JAYASHREE
Rebrnding @ Airtel An analysis - 2013 - 65-73
The competitive challenges being faced by telecommunication service firms are constantly on the rise. As a result, not onley their day to day operational plans but also the marketing tactics and stratgies need frequent revision. Rebranding has become an important strategic tool by which these firms manage their customer perceived brand image. Airtel, which is India's leading telecom company, has undergone a massive rebranding exercise to create a uniform global identity.
BRAND MANAGEMENT
658.827
Rebrnding @ Airtel An analysis - 2013 - 65-73
The competitive challenges being faced by telecommunication service firms are constantly on the rise. As a result, not onley their day to day operational plans but also the marketing tactics and stratgies need frequent revision. Rebranding has become an important strategic tool by which these firms manage their customer perceived brand image. Airtel, which is India's leading telecom company, has undergone a massive rebranding exercise to create a uniform global identity.
BRAND MANAGEMENT
658.827